Shop Tools - Merchandise
WHAT I KNOW ABOUT GROWING A COFFEE BUSINESS by Colin Harmon
What I Know About Growing a Coffee Business is the essential sequel to Colin Harmon’s debut, shifting the focus from the daily grind of a single shop to the strategic complexity of expansion. Drawing from years of building 3fe into an international brand, Harmon provides a roadmap for the transition from a hands-on founder to a strategic leader.
What is Inside:
Expansion Strategies: Honest reflections on whether to open more locations, focus on e-commerce, or invest in wholesale growth.
The Art of Delegation: Practical advice on shifting gears and building a team that can sustain the business as it scales.
Adapting to Competition: Insights into navigating a maturing market and evolving your brand to stay relevant.
Strategic Planning: A guide to the high-level decision-making required once the initial startup phase is over.
The Evolution of a Business
Colin Harmon shares the lessons learned while maturing an existing coffee business, offering the kind of enlightened guidance that usually only comes from a seasoned mentor. The book addresses the unique challenges of taking a successful café or roastery in a new direction, ensuring the transition is handled with clarity and foresight.
For the entrepreneur looking to move beyond the first shop, this work provides the framework to grow a sustainable and respected coffee business.
